10 August 2022

Promos invests in HP Latex 1500 Industrial printer

South Delhi Okhla-based print service provider Promos has invested in HP Latex 1500 roll-to-roll industrial printer. The printer was supplied and installed by Insight Print Communications, the exclusive channel partner for HP Latex mid volume machines.

Promos offers its print services for outdoor and indoor applications, product development, and merchandising display such as POP, POS to high-end brands and advertising firms. It possesses expertise in large format printing and is driven by technology and innovation for the last 20 years.   
Insight has more than 30 installations of HP roll-to-roll industrial printers across India. This machine offers a speed of 800 sqft/hr in outdoor quality mode and 480 sqft/hr high-quality indoor mode. HP thermal print heads maintain quality print after print with 1200 dpi resolution and auto nozzle replacement.   
Vivek Kaushik, founder and MD at Promos, said: ‘Timely and flawless delivery is the hallmark of Promos and we strive for excellence in everything we do. We embrace rapidly advanced technologies to deliver the best to our customers and we found HP Latex 1500 to be an ultimate solution.  
‘The ink used is water-based, nontoxic, and doesn’t produce any smell. We have observed in the last couple of years that brands and end consumers have been more conscious of the environmental effect. We are glad about our decision of investing in HP Latex since we can now offer an eco-friendly printing solution to our customers.’   
Udit Kaushik, director at Promos, added: ‘We work closely for brands in rigorous timelines and can not afford to wait long in case of machine breakdown. We have been associated with insight for the last 20 years and have bought almost all the equipment from them. We were looking for a reliable solution like HP Latex and a strong service partner like Insight who can be ready to support us even at the eleventh hour.’   
HP Latex 1500 comes with added benefits including inline slitters and a double-side day and night kit that enables users to print double-sided backlit applications. It offers automatic maintenance.   
Naveen Narad, GM Sales at Insight Print Communications, concluded: ‘Post pandemic we have seen increasing trust of HP Latex among customers since we supported them throughout that period and there were lesser breakdown of machine, blockage of heads and it was easy to maintain. While others were struggling to make their machine up and running HP Latex users were ready to kick start.’ 

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