29 April 2020

Brand Print India 2020 – a unique opportunity for the branded printing market

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The organizer of the Brand Print and Labelexpo Global Series’ of international trade shows, Tarsus Group, has added Brand Print India to its portfolio of events targeting the branded print sector from 2020. Since its launch in December 2019, the show has gained momentum and is being recognized by the large format printing industry as a vitally important platform.

Pradeep Saroha, event director for Brand Print India 2020 and Labelexpo India 2020, explains: “Brand Print India 2020 is an addition to our global portfolio of niche shows offering the latest technologies in the production of print materials for omnichannel brand marketing campaigns. It will strategically connect suppliers of machinery, substrates, ancillaries/tooling, consumables and software with printers looking to develop their service offerings to the profitable sector of brand marketing. The show will cover India and its neighboring countries including Bangladesh, Sri Lanka and Nepal.”

“The show offers them a unique opportunity to learn about, and be inspired by, the burgeoning opportunities in this fast-growing market. These include outdoor and indoor graphics, point of sale, point of display, fleet graphics, gift and promotional packaging, collation packs, decorated corrugated displays, shipping cases and more. It’s a highly targeted show, at the frontier of new opportunity, with the focus very much on large format printing technology.”

The synergies of print

The first edition of Brand Print India will take place from October 29 to November 1, 2020, at India Expo Centre and Mart, Greater Noida, Delhi NCR, and will be co-located with Labelexpo India 2020.  This means that for the very first time, the entire print supply chain will be connected under one roof; a huge advantage, given the synergies between the two complementary shows. Firstly, many label printers are now diversifying their business into commercial, large format printing, such as signage and promotional materials, to increase their product and service offerings. Secondly, printers (PSPs), media agencies, and brand owners can discover the latest technology that goes into product labeling and packaging even before they market and sell the finished labeled and packed product to the end-consumer. This gives them a lead over the competition.

“For this reason, since its launch a few months ago, Brand Print India has received an extremely encouraging response from the industry. Its leading players  have   demonstrated a keen interest in the concept of the show.” Saroha added.

”In fact, we have an active and rapidly growing media platform on our website and social media presence for industry updates and news managed by Akanksha Meena, deputy editor for Brand Print India. This is complemented by a  new monthly Brand Print India e-newsletter, to give our audience a taste of just what’s possible”

Retail – a fast-growing industry in India

”The Indian retail industry is the country’s largest sector, accounting for 10 percent of India’s GDP and 8 percent of total employment*. With a projected retail value of 1.1 trillion USD this year in India, the country is  the fifth largest retail destination in the world*. Its  retail industry is already attracting global brands and creating immense opportunities for its lucrative branded print sector.” Saroha said.

”This exponential growth is fueled by a wealthier middle class with more disposable income, that prefers to shop and be entertained under one roof. This, coupled with rapid urbanization and digitization, is encouraging the rise of multi-story retail malls and an emphasis on the consumer experience. Brands are therefore increasingly competing to come up with compelling in-store promotional graphics and visuals, not to mention superior products with eye-catching packaging.”

”Naturally, this is increasing the demand for high quality indoor and outdoor promotional print materials for brands. Brand Print India 2020 is designed to tap into all of this.” he added.

How Brand Print India 2020 is different

It’s laser-focused specifically on the fast-growing areas of the branded print market; visitors will discover how they can take advantage of these opportunities by meeting the leading manufacturers in this space from around the world, who can educate them on the best technology choices.

“By contrast, other shows are much more localized and general, covering a much wider range of branded print segments such as commercial printing, interior design, trophy and glass printing, as well as the non-printed side of signage such as LED.” Saroha emphasized.

 “Of course, given the impact of COVID-19, the role of Brand Print India 2020 – as well as its sister show Labelexpo India 2020 – will more important than ever, as the vital catalyst to reignite the branded print industry and ensure it returns stronger than ever before.”

*Source: IBEF.org

Main picture: Pradeep Saroha, event director for Brand Print India 2020 and Labelexpo India 2020

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